For a moment to become meaningful, it must involve a “peak” experience, provide individual insight, evoke a sense of pride or gratitude and be shared with others. If you consider those elements, it is obvious why you remember–in such detail–the summit of your first Colorado 14er with your camp friends: it is literally a “peak” with awe-inspiring views; climbing a mountain requires personal fortitude and chutzpah (especially if you are 11 years old); you are surrounded by people who are suffering and celebrating with you; and it gives you an incredible sense of pride and accomplishment. Even the “pit” moments become memorable: a terrifying lightning storm that caused the horses to run away becomes an experience that bolsters confidence, pride and community because we not only survived, we had fun doing it.
The Power of Moments isn’t just a “why you remember stuff” book–it is a call to action for businesses, organizations, educators, families and individuals to intentionally craft and create more memorable, powerful moments in our everyday lives. The book includes a “three-part recipe” to create moments of elevation. If we 1) boost sensory appeal, 2) raise the stakes and 3) break the script, we can create novel, memorable experiences for ourselves and those around us.
If we can “boost sensory appeal” by wearing costumes, playing musical instruments, changing our environment (often by going outside), then we renew our curiosity and awaken our sense of wonder. If we can “raise the stakes”, push ourselves physically or mentally, add healthy competition, or accomplishment deadlines (how much can we do by then vs. we have to do this much by then), we create buy-in and excitement for ourselves and our teams.